Bloom & Wild

Sophia Meadows, Finance Director

Bloom & Wild are the UK’s highest rated online florist and original letterbox flower delivery company.

Industry

Online Retail

Employees

76 (December 2018)

24 hours

Time saved

£5,400

Fee saved

R&D Activity

Bloom & Wild have brought a culture of technical innovation to the art of floristry. The team were the first to deliver bouquets of flowers through letterboxes and have since innovated in numerous ways to ensure they provide a market leading customer experience.

For their first claim with EmpowerRD they built out a personalisation engine that allowed them to serve up on-site recommendations and tailored reminders for regular customers.

Claim History

Bloom & Wild had previously claimed twice with a different specialist advisor. After the EmpowerRD team identified the qualifying expenditure for their most recent claim Bloom & Wild felt that their last claim could have been undervalued. EmpowerRD retrospectively evaluated their last claim and increased the credit they received from HMRC by 290%.

“You wouldn’t expect there to be so much of a difference between two providers but the numbers speak for themselves”, Sophia explains.

"The online platform made it much easier to co-ordinate between the finance and technical teams."

Working with EmpowerRD

Sophia also found the combination of an online platform and an expert advisor to be ideal for their needs. “The online platform made it much easier to co-ordinate between the finance and technical teams”, but they also appreciated the expert support given by the EmpowerRD team: “[they] were super proficient and responsive… they really took the time to provide detailed responses to our queries.”

Combining the savings from their current claim and the credit boost from their past claim, Bloom & Wild received a significant cash injection into their business. What did they spend it on? Bloom & Wild were able to invest in some artistry of their own with a new programme of brand and marketing development.