Influencer

R&D Activity

Influencer enables brands to build meaningful relationships with creators through their influencer marketing platform ‘Waves’. Waves allows brands to scale their influencer marketing campaigns by bringing together data and intelligence to demonstrate ROI. Their end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality and proof of success.

Claim History

For their first claim, Influencer looked into several options before deciding to claim with EmpowerRD. They considered working with an accountant and a more traditional advisor but were left unsatisfied with the long labouring process and the high costs involved, particularly when taking into account the amount of effort that would be required on their behalf.

Speaking with EmpowerRD’s expert team really helped Influencer make their decision. They were surprised by how many R&D advisors still rely on old-fashioned data collection methods, such as face to face interviews, and were keen to work with a more innovative provider: “As everything becomes more technologically advanced, you expect your process to do so too. We wanted a partner in R&D that allowed us to do our claim efficiently, quickly and correctly”.

Influencer decided to work with EmpowerRD for the combination of an expert team, alongside an online data gathering platform, which they hadn’t seen with other providers. As first time claimants, Influencer wanted help determining what costs they could include in their claim; “We were unsure what we could claim for R&D, which is where EmpowerRD’s advisors were really able to educate us”. Knowing that they had access to R&D experts made all the difference and helped them feel confident in making their first R&D claim.

The EmpowerRD platform also appealed to Influencer because the in-platform prompts provide clear guidance on what information to include in an R&D claim as well as enabling them to track the progress of their claim with the percentage dial increasing with the completion of tasks. Using the platform instead of traditional interview methods saved Influencer’s team time, letting them focus on working with their creator and brand clients.

Working with EmpowerRD

Working with EmpowerRD helped Influencer identify the true value of their claim and get the most out of the claims process the first time around;  “We had an idea of what our first claim size would be but with EmpowerRD’s help it was much higher than our initial estimations”.  Working with the platform alongside an advisor really helped them understand the R&D process and feel confident in claiming again. 

Influencer was especially happy with the expert service from our R&D advisors, who were always on hand to provide detailed guidance on the claims process, the intelligent platform, and the low fees. Influencer have continued working with EmpowerRD for their subsequent claims; “EmpowerRD absolutely exceeded our expectations and are now one of our long term partners”. 

After shopping around for the right R&D provider, CEO, Ben Jeffries stated, “EmpowerRD is doing R&D claims the way everyone should be doing it”. Working with a provider who has evolved the R&D tax credits claim process has ensured Influencer’s first time claiming R&D tax credits was as straightforward and collaborative as possible.