The UK R&D tax credits landscape has changed significantly over the past four years. From government shifts to new legislative reforms, the industry has experienced a wave of evolution impacting providers and claimants alike.
With Labour now in power, the focus on strengthening public finances has intensified. Yet, the continued support for the R&D tax credits scheme highlights the government’s commitment to fostering innovation across the UK.
Recent reforms have further redefined the claiming process. The Additional Information Form now requires claimants to provide detailed R&D data, while the updated Claim Notification Form mandates pre-notification to HMRC within six months of the accounting period’s end. These measures have added rigour to the system, helping to weed out bad actors and creating a more accountable and sustainable sector.
Amid these transformations, one theme stands out that all advisors should be conveying: trust.
Businesses need a partner they can rely on to navigate the complexities of R&D tax credit claims. As HMRC intensifies compliance measures, the stakes of submitting accurate and defensible claims are higher than ever.
Did the brand reflect the trust we want to inspire?
These changes prompted us to reflect on how EmpowerRD represents itself. Trust isn’t just about submitting compliant claims—it’s about transparency, reliability, and a commitment to quality. We want our clients to feel confident that we’re here to guide them through the process with integrity, efficiency, and fair pricing.
Our rebrand is more than a visual overhaul; it’s a transformation that embodies these values. Every aspect of the new website is designed to resonate with the evolving needs of our clients and the heightened importance of trust in today’s R&D landscape.
Reframing reality
At EmpowerRD, we’ve built a service that combines advanced technology with expert human oversight. While our platform enables seamless collaboration between organisations and their project teams, we’ve sometimes been perceived as a self-serve tool.
Nothing could be further from the truth.
Behind every claim is a dedicated team of experts, including former HMRC inspectors, skilled claim drafters, customer success advisors, and technical engineers. This team works together to ensure that every claim is comprehensive, compliant, and optimised for success.
Showcasing Our Expertise
The rebrand also allowed us to highlight the strength of our team. By prominently showcasing our collective expertise on the homepage, we demonstrate that EmpowerRD isn’t just a tool but a service supported by professionals committed to guiding clients through the complexities of the R&D claims process.
This emphasis reassures businesses that they’ll receive expert guidance every step of the way, bolstering confidence in both the process and the outcomes.
Reflecting our experience
Finally, the rebrand provides an opportunity to showcase the results we’ve delivered for our clients. Since our inception, we’ve helped over 1,200 businesses secure more than £260 million in R&D tax credits, with an all-time enquiry rate of less than 5%.
These achievements reflect the effectiveness and reliability of EmpowerRD’s approach. Our ability to deliver results with precision ensures our clients can trust us in a landscape where scrutiny is higher than ever.
The Future of R&D Claiming
Together, these changes illustrate what EmpowerRD stands for: the future of R&D claiming. By highlighting our expertise, celebrating our customers’ success, and demonstrating our commitment to trust and transparency, we’ve created a brand that truly reflects our mission.
EmpowerRD isn’t just a service provider—we’re a trusted partner dedicated to helping businesses innovate and succeed.
